Ecommerce Manager

Beauty industry experience preferred.

POSITION OVERVIEW:

NatureLab North America is seeking a dynamic and results-oriented Ecommerce Manager to develop and execute comprehensive marketing initiatives that draw in new site visitors, nurture existing customers, and enhance the end-to-end customer experience to deliver against business performance targets.

Candidate must be able to handle multiple brands under one company, across multiple Shopify accounts and report to multiple managers on weekly, monthly and quarterly basis.

This is a high impact role where responsibilities will span a variety of areas including site experience, merchandising, promotion strategy and execution, and day-to-day site management. You will be responsible for site updates, preparing campaigns and launches, and optimizing the overall site experience, while partnering closely with cross-functional teams to communicate and align plans.

The ideal candidate will be detail-oriented, creative, and possess strong analytical skills to ensure that all content produced is on brand, dynamic, and drives traffic and engagement to the website. You will possess a thorough understanding of digital marketing, SEO/SEM, email and SMS campaigns, and performance metrics across eCommerce channels.

This is an incredible opportunity for someone looking to work within a creative, fast paced, and entrepreneurial environment who is a self starter and capable of working alone and with a team.

RESPONSIBILITIES:

Site Experience

• Shopify, Apps, Klaviyo and leading edge platform environments
• Ability to manage multiple brands, balancing priorities

Content & Merchandising

• Coordinate content, marketing plans, etc. from various teams to sites.
• Prioritize as necessary, along with providing leadership on focus products, slow sellers, etc

Promotion Strategy

• Plan and execute an effective and profitable promotional calendar.
• Achieve/exceed annual KPI targets.
• Accurately forecast sales and inventory positions to mitigate operational risks and communicate issues/opportunities to relevant parties
• Project manage all site development, integrations, and digital projects from concept to post go-live, ensuring a successful launch.
• Manage day-to-day site maintenance, ensuring frictionless navigation including management of the product life cycle from launch to retirement.
• Liaison between Marketing, Creative, and Web development agencies to ensure projects are executed to expectations.
• Maintain the brand's aesthetic throughout the website experience while staying on top of industry trends and best practices.
• Work with the external Developer as the project lead to manage and develop the website, site maintenance, integration maintenance, management of user experience, and development of site updates/changes.
• Manage online pricing strategies such as markdowns and promotions in collaboration with marketing manager.
• Perform overall QA of the website
• Upload all content on the site and partner with team on inventory opportunities.
• Deliver weekly, monthly and quarterly reporting on site metrics, communicating user trends and recommend improvements based on benchmarks and goals.

?SKILLS:

• Expertise in current eCommerce industry best practices
• Experience with content management and site merchandising.
• Passionate about working for an inclusive, values driven brand.
• A high level of ownership, accountability and initiative
• Ability to work autonomously, take initiative and exercise good judgment.
• In-depth understanding of e-commerce Key Performance Indicators (KPIs) and metrics.
• Proactive and hands-on self-starter with ability to remain cool under pressure in a fast paced environment.
• Creative, resourceful and entrepreneurial spirit to proactively identify opportunities and adapt nimbly to the ever-evolving beauty landscape.
• Ability to coordinate and prioritize multiple projects at once, while ensuring timely delivery/completion.
• Excellent verbal, presentation, interpersonal communication and project management skills with a positive, no-task-too-small mentality.
• Nimble team player.

QUALIFICATIONS:

• At least 3-4 years experience in Ecommerce (website project management, user experience, web marketing), ideally 2 years in the beauty/health industry.
• Understanding of website platforms, ERP systems, 3-party ecommerce integrations with Shopify and Klaviyo.
• Proven experience in training, coaching and developing.
• Proven track record of successfully running a DTC ecommerce website
• Ability to lead and inspire others